Elevating Personal Branding for Jr. NBA Court of Leaders: A Partnership with SEQL
Objective
With budget cuts in school systems, a majority of student athletes lack financial education. The NBA, through their social impact team, partnered with SEQL to democratize access to financial resources., and self-employed persons.
Challenges
The Jr. NBA, through their social impact team, partnered with SEQL to provide an elevated experience for their Court of Leaders student-athletes for an in-person personal branding activation.
Creative Process
1. The Podium: The content series shared distribution between all of the Jr.NBA’s digital platforms and the SEQL application. This content will live within SEQL, serving as educational content for all student-athlete users.
2. Ryan Clark & Ari Chambers: Ryan and Ari account for more than 1 Million social media followers — giving each student-athlete a platform to gain followers within the sports industry. Vital for athlete success during the NIL era.
3. Burning Cash : The NBA is seen at the forefront of providing a digestible and necessary financial educational content series to student athletes in more than 1,100 schools across the country.
Solutions
Provide an experience that makes personal branding appealing and engaging to a hard-to-reach younger demographic. With an exclusive in-person activation with celebrity talent appearances within their industry.