Gatorade

Elevating Athlete Resources: SEQL and Gatorade's Impact on Student-Athletes

6,000+ Pieces of Content:
Over 6,000 photos and video clips were made available for the student-athletes.
400 Student-Athletes Served:
Each of the 400 participants received more than three personalized content pieces for free.
Multi-Sport Representation: Retention Rate:
Both girls' basketball and flag football teams were included in the activation, with nationwide teams receiving Gatorade kits.

Objective

Gatorade’s Fuel Tomorrow Team seeks to drive equitable impact in lower income schools around the county. They partnered with SEQL to ensure every student athlete at these schools receive proper recruiting and exposure resources.

Challenges

Providing each participating student-athlete in football and basketball games with complimentary highlight clips to send to college coaches and scouts, ensuring no cost to the athletes.

Gatorade
Gatorade

Creative Process

1. Content Capture: More than 6,000 photos/clips were available for 400 student-athletes, ensuring participants walked away with more than three (3) content pieces for their personal use, completely free to them.

2. Athlete Inclusion: It was crucial to showcase both male and female athletes in the activation. While the emphasis might suggest a focus on girl's basketball alone, we successfully extended the same experience to girls' flag football teams as well.

3. Community Impact: Gatorade was seen at the forefront of providing this experience, ensuring each athlete could share their top moments to expand their recruiting horizon. “I want to thank Gatorade and SEQL for giving my girls a special opportunity to display their talents.” - Daniel Moore King College Prep Head Coach

Solution

SEQL’s application and videographer network provides each athlete participant and their guardians access to download and share seamlessly all content captured from the football/basketball games.

Gatorade

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